Hobsons

Providing enrollment and student recruitment marketing solutions.

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Hobsons

BACKGROUND
Hobsons is a service that helps universities manage their recruitment and enrollment programs through various marketing software. The company specializes in software that can help target specific demographics or psychographics of the general population. For example if a university wants to target Hispanics with certain academic or athletic backgrounds the software can find those prospects and deliver their information to a university enrollment representative.

The company also has software that can target different blogs, chat portals, social networking sites and text messaging programs to find out exactly what the younger demographic thinks. The software can also target international students and graduate students. Hobson’s’ software is probably beneficial to smaller colleges and universities where recruiting is more difficult than at large state schools. The company does have a track record of 1,300 successful clients. Although, the company does not give a specific price for the software those interested can request more information or call a representative of the company for a consultation.   

PRO
- Productive enrollment software
- Software can target small niches of a population
- Can target international and graduate students
- Interactive Web 2.0 programs available
- Client Testimonials and Case Studies
- Free consultation

CON
- No price stated on website
- Could be some privacy issues

EXPENSE
- No price stated on website

SCHOOLS
- Software can be used to recruit at any school

CONCLUSION
Hobson’s software can be really beneficial to smaller schools looking to attract a certain type of individual. Hobson’s offers many different types of marketing software depending on a schools specific need. With over 1,300 successful clients, Hobson’s is a company that you can trust for your enrollment needs.  

Common Misspellings:
Hobson, Hobsen, Hobbson, Hobsen.com, Hobson.com



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Aki Okomoto

Comment

Hobsons is going to help many Universities with there student body diversity. I think some colleges lack diversity and need more work. posted Jul 14th, 2008 12:51 pm



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