Bros Icing Bros Drinking Game Sweeping College Campuses

Smirnoff ICED BRO

UPDATE: Bros Icing Bros Shut Down; Smirnoff Not Involved with ICED Game

I have to admit that my first experience with the newly popular drinking game referred to as “being ICEd” was when I saw a friend tweeting about “icing” someone.

The game, now getting national media coverage, has swept college campuses, and the premise of the game is pretty simple, yet most Americans are still confused on the concept.

To play you must give a friend a Smirnoff Ice, a sugary malt beverage, and they must drink it while down on one knee. If your friend is carrying a hidden bottle themselves in hopes of “icing” someone else, and you find the bottle, they must drink their own bottle as well. Also, according to the unpublished rules, there are two ways to stop an attack: refusing to participate and carrying a bottle. Therefore many students are buying Smirnoff drinks and carrying them with them wherever they go to avoid playing the game.

Most people do not enjoy the taste of Smirnoff, especially lukewarm as most people cruelly choose to deliver their icings.

“Part of it is that it’s Smirnoff Ice,” a teacher said, “If you did it with beer, you’d want to get iced.”

In May, many students were being iced right before they took an exam in the middle of their classrooms, causing teachers to be shocked and obviously protest until they realized that their cries fell on deaf ears because by the time they noticed what was happening the student was already done chugging. The game, that has also shown up at tailgates and graduation parties, Wall Street investment firms, and even weddings, is amid suspicion that it was created by the Smirnoff company as a genius marketing campaign, but the company denies any involvement in its creation.

“Icing is consumer-generated, and some people think it is fun,” a company statement read. “We never want under-age ‘icing’ and we always want responsible drinking.”

Even celebrities are participating in the game such as rapper Coolio and actor/comedian Dustin Diamond, as Hollywood starlets have been icing each other on red carpets and at their exclusive parties.

“It sounded like a perfect way for my friends and me to burn each other all summer long,” said Diamond.

Have you been ICED? Tell us your best icing stories by leaving a comment!

Via The New York Times supports responsible drinking by those 21 and older.

11 Responses to “Bros Icing Bros Drinking Game Sweeping College Campuses”

  1. Matt says:

    Got iced last week on a payback for a 24oz icing I dished out. My buddy had his mom in on it too. I was in the basement playing cod when My friend made it sound like he fell down the stairs and his mom was calling for help. I ran upstairs and grabbed their jump bag (they are emts) and I open it up and there it was. all 24oz of it. Plotting my revenge as I type.

  2. andy says:

    we were hiding them in jack-o-lanterns all weekend @ our halloween party. it was epic!

  3. Dave says:

    I’ve been iced and have iced many people. I just wrote a blog aobut it showing my buddy Rickey taking it in the road.

  4. generic Brand says:

    Dustin Diamond and Coolio still qualify as celebrities?…

  5. starcraft 2 guide says:

    Definatly started by the company. What a marketing concept. Everyone buys one so they don’t have to play the game.

Leave a Reply


We help students find reviews on colleges, get help with student loan refinancing and other resourceful content to help students.

Social Links

© 2018