UPDATE 3/30/2011: This article is incorrect. Colt 45 does not contain caffeine. However, due to it’s fruity flavors and celebrity endorsements, many people are concerned that it will attract underage drinkers and encourage binge drinking.
Last semester, Four Loko was all the rage on college campuses across the country. At less than $2.50 a can, these highly caffeinated alcoholic beverages were a cheap and quick way to get drunk – something that appeals to many college students. However, the drinks’ dangerous combination of stimulants and depressants had deadly consequences for several students. As a result, the drinks were banned from stores shelves until the makers altered the recipe and removed the caffeine.
Now, another caffeinated alcoholic beverages is hitting the stores and it has the same dangerous ingredients as Four Loko. Blast by Colt 45 is sold in 23.5 ounce cans and bottles and contains 12 percent alcohol, just like Four Loko. Blast also has famous rapper Snoop Dogg as it’s promotional spokesperson. Some are very concerned that by having Snoop Dogg associated with the drink, Blast will target young adults and underage drinkers who will not be able to consume the drink safely and in moderation, which could result in alcohol poisoning.