As educational funding remains forefront on political agendas, it is not a surprise that school districts are searching for new ways to bring in money. School bus advertising is popping up across the country; with considerable profits for school districts. The new method is currently being used in six states; with many more considering the idea.

While advertising has been prevalent in public schools in recent years, it has never been this noticeable. Ads at high school sporting events, in gyms and football fields used to be the extent of such advertising. The idea behind school bus advertising is based on visibility in the community. Drivers see dozens of school buses on a daily basis. This amount of visibility is extremely valuable to advertisers; similar to a moving billboard.

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Photo Credit: David Brewster for the Star Tribune

In a time when schools are still facing harsh budget cuts and teachers are paying out of pocket for school supplies, it comes as no surprise that schools are shamelessly scrambling for money anywhere they can.

The most recent cash flow fundraiser comes from the St. Francis schools in Minneapolis, Minnesota, where for $190,000-$200,000 a year, advertisers can pay to have their advertisements wrapped on school lockers, according to the Star Tribune.

The nearby Centennial school district is also reviewing proposals this week to strike a deal with School Media, the company that produces the advertisement campaigns. Read the rest of this entry »