As educational funding remains forefront on political agendas, it is not a surprise that school districts are searching for new ways to bring in money. School bus advertising is popping up across the country; with considerable profits for school districts. The new method is currently being used in six states; with many more considering the idea.
While advertising has been prevalent in public schools in recent years, it has never been this noticeable. Ads at high school sporting events, in gyms and football fields used to be the extent of such advertising. The idea behind school bus advertising is based on visibility in the community. Drivers see dozens of school buses on a daily basis. This amount of visibility is extremely valuable to advertisers; similar to a moving billboard.