Colleges Use Facebook More Effectively Than Students Do

Facebook logoMost students have a Facebook account. If not a Facebook account, they probably have some other form of social media that they use to stay connected with their friends, follow trends, and network themselves.

However, would you be surprised if 100 percent of U.S. schools that were polled say they are also using social media to do the same things? Well, according to a recent study conducted at the University of Massachusetts at Dartmouth, you shouldn’t be surprised at all because this is completely true.

“Prospective students, parents, current students, alumni – one common area in which they are all present in one or another is on Facebook,” said Kevin Morrow, the executive director of public affairs at Syracuse University. This explains why 98 percent of the universities surveyed said they have a presence on this social media website.

So, most schools are using social media to reach a large audience. But the ways they are using it vary by school and by purpose.

“The book hasn’t been written [on how to use social media],” said Michael Kaltenmark, director of web marketing and communications at Butler University. “We’re still figuring it out on a daily basis.”

So how are schools using social media? Hint, they are not just posting pictures from last weekend’s football game. Here are the top seven ways they are connecting with their “fans” on a daily basis:

  1. Read the rest of this entry »

Companies Target College Students by Using “Campus Evangelists”

American Eagle Outfitters LogoDo you remember moving into the dorms your freshman year? For me, it took about a gazillion trips up and down the elevators in order to get all of my stuff moved in, with only my parents to help. Lucky for Lelia Ismail, her freshman move-in experience at the University of North Carolina was a little bit easier. Why? Ismail had a team of upperclassmen who were all dressed in identical American Eagle Outfitters clothes to help her move in to her dorm room.

Wait a second: isn’t college about finding your own identity and expressing yourself as an individual? Why would these upperclassmen all be wearing the exact same thing? Because they are “campus evangelists” for the popular teen clothing store.

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School Districts Test Drive New Advertising on Buses

As educational funding remains forefront on political agendas, it is not a surprise that school districts are searching for new ways to bring in money. School bus advertising is popping up across the country; with considerable profits for school districts. The new method is currently being used in six states; with many more considering the idea.

While advertising has been prevalent in public schools in recent years, it has never been this noticeable. Ads at high school sporting events, in gyms and football fields used to be the extent of such advertising. The idea behind school bus advertising is based on visibility in the community. Drivers see dozens of school buses on a daily basis. This amount of visibility is extremely valuable to advertisers; similar to a moving billboard.

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How to Become a YouTube Sensation

youtubeYouTube is an integral part of entertainment and education. It’s a fabulous concept, really: average people taking moments out of their lives to tutor the masses and make others laugh. From makeup tutorials, to business promotion to hilarious home videos, there’s something on YouTube for everyone.

Do you feel like you have something to add to the world of viral entertainment? Well, so does everybody else. If your intent is to post a video or two for your friends and family to enjoy, then none of this information applies to you. Aunt June will love the video of Baby Tommy sneaking treats out of Rover’s bowl, regardless of how you approach it.  On the other hand, if you wish to get hundreds, thousands or millions of views, then you might want to start paying attention. Why do some videos ‘go viral’ and others barely get any exposure at all? Read the rest of this entry »

PETA Pitches Anti-Dissection Ads in Schools

PETA Ads on Lockers

EDU in Review just recently brought you the article about the Centennial School District in Minneapolis, Minnesota and their plans to review and vote on a proposal to sell advertising space on school lockers to generate money for the school system.

The history making decision is scheduled to be decided on November 1, 2010 and political activist group PETA has sent a letter to the school board’s office to submit an anti-dissection advertisement, now that they have learned of the school’s potential plan. Read the rest of this entry »

Admongo: Advertising Education for Tweens

admongoAdmongo is an initiative through the Federal Trade Commission (FTC) aimed to educate tweens (kids ages 8-12) about the power of advertising, so they can become more informed consumers. The reason for this initiative is due to the $200 billion dollars that tweens represent in purchasing power.

With this power, brands want to make sure they are top of mind with these kids, which is why the FTC, whose job is to protect consumers regarding advertising and marketing campaigns, developed Admongo.

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The Century Council Teams up with College Students to Prevent Binge Drinking

beer-bottleThe University of Oklahoma, as well as 141 other universities, has taken steps to reverse binge-drinking occurrences by their students. Every year, the American Advertising Federation holds a National Student Advertising Competition for college advertising students. Companies such as AOL, Bank of America, Yahoo and Coca-Cola sponsor this competition.  The company responsible for this year’s competition is “a leader in the fight against drunk driving and underage drinking,” according to the Century Council.

The purpose of this competition is for college students to research, plan and execute an advertising campaign for the sponsoring company. This year, the students are working to develop an advertising message which will effectively reduce the rate of binge drinking for both men and women between the ages of 18 and 24. Each of the 142 competing teams has compiled a strategy, which will both communicate the desired message, as well as affect behavior revolving around this hazardous situation. Read the rest of this entry »

Miami-Dade Public Schools Welcome Corportate Advertisers

At this point we should all know that know that no one is safe from advertisers – not even school children. As more and more schools face crippling budget cuts, Miami-Dade has found a way to increase funding and maybe even save the dade public schools

They’re going as paperless as possible, opting for technology to replace paper and reduce administrative costs.

Additionally, they’ve announced the school board approved a motion to allow advertisers on campus. Proposals are already pouring in – including billboards and LCD screens displaying ads inside and outside of campus and sponsored cell phone recharging stations. Soon enough, their hallways will be lined with ads for MP3 players, tennis shoes and video games. Hopefully, administrators will have the wherewithal to reject ads for unhealthy teen-targeted products like fast-food and soda. Read the rest of this entry »

Teacher Sells Ads to Pay for Tests

Here’s an issue I feel strongly about: ads in the public schools. Since the late 1980s, it’s become commonplace for schools to alleviate budget shortfalls by selling ads in the schools, and by getting corporations to purchase much-needed equipment in exchange for a promotional plug.

When I was a professor, I used to discuss this with my media studies students, and I was stunned by all the examples of ads they encountered in the public schools. These ads and plugs are everywhere. In exchange for equipment, athletes wear uniforms loudly emblazoned with the donor company’s name. In the cafeteria, students can buy cans of soda from the company who has an exclusive contract with the school. Even everyday items like book covers are now sponsored by a company.

And now, to offset the copying costs for his exams — which he would otherwise have to pay for himself, due to budget cuts — a calculus teacher in California is selling ads on his exams. Read the rest of this entry »


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