Butler University

Butler University

Colleges Use Facebook More Effectively Than Students Do

Facebook logoMost students have a Facebook account. If not a Facebook account, they probably have some other form of social media that they use to stay connected with their friends, follow trends, and network themselves.

However, would you be surprised if 100 percent of U.S. schools that were polled say they are also using social media to do the same things? Well, according to a recent study conducted at the University of Massachusetts at Dartmouth, you shouldn’t be surprised at all because this is completely true.

“Prospective students, parents, current students, alumni – one common area in which they are all present in one or another is on Facebook,” said Kevin Morrow, the executive director of public affairs at Syracuse University. This explains why 98 percent of the universities surveyed said they have a presence on this social media website.

So, most schools are using social media to reach a large audience. But the ways they are using it vary by school and by purpose.

“The book hasn’t been written [on how to use social media],” said Michael Kaltenmark, director of web marketing and communications at Butler University. “We’re still figuring it out on a daily basis.”

So how are schools using social media? Hint, they are not just posting pictures from last weekend’s football game. Here are the top seven ways they are connecting with their “fans” on a daily basis:

  1. Read the rest of this entry »


ZipCar Partners with Ford to Offer New, Better Cars to Students

We first heard about ZipCar in 2009. ZipCar is a convenient solution for students who don’t have a car on their college campus because it allows them to reserve and borrow it whenever they need, for however long they need it.

Now, ZipCar is partnering with Ford in an effort to reach college-age drivers more effectively. Within the next two years, 1,650 models of Ford vehicles will be available for ZipCar users to drive. Ford will also help differ the rental charge and membership fee for college drivers who use their cars.

So why is Ford doing this? As an advertising major, it seems pretty obvious to me: Ford is hoping to build brand loyalty among college drivers with the hope that after graduation, these drivers will want to buy a Ford vehicle.

“What we are really going to be doing is getting some feedback from [college-age ZipCar members] in terms of what they like, what they don’t like, what we can do differently,” said Ford Chairman Bill Ford. “So we’d like them to make a lifelong process of thinking about the Ford Motor Company.”

If you own a car see what is it worth with KBB or NADA.

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NCAA Men’s Basketball Tournament Sweet 16 Preview

The Sweet 16 kicks off tonight, with a batch of four games that should all be compelling. So let’s take a look at the four games:

1. Butler vs. Wisconsin: Here we go again. A year removed from a surprising National Championship Game appearance, the Butler Bulldogs are a Cinderella story again. They upset the top-seeded Pitt Panthers in the second round (Really, who hasn’t at this point?) but will need some more help for Shelvin Mack, who probably won’t go 7-of-12 from three-point range again.

Wisconsin held off Kansas State last round and can shake their postseason demons with a solid win here. But star guard Jordan Taylor better not pull another 2-for-16 from the floor, or the Badgers will be in trouble.

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NCAA Basketball Tournament Player Profile: Butler’s Matt Howard

Matt Howard’s biggest problem for the Butler Bulldogs is simply staying on the court. The talented forward is tough inside but his constant foul trouble has forced the team to put him on the bench for stretches.

Last season, Howard fouled out of nine basketball games, and picked up four fouls 13 more times. This season however, he’s been markedly better, and has only fouled out four times. That discipline has allowed him to average a career high 31 minutes a night, as well as a career best 16.7 points and 7.7 rebounds a game.

He’s also added the outside shot to his game, hitting 48 three-pointers this year after making just five his previous two seasons. So far in the 2011 NCAA Tournament, Howard has averaged 15.5 points and 5.5 rebounds a game. Perhaps more importantly, however, he’s only committed four fouls, allowing him to play 71 of a possible 80 minutes.

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