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ZipCar Partners with Ford to Offer New, Better Cars to Students

We first heard about ZipCar in 2009. ZipCar is a convenient solution for students who don’t have a car on their college campus because it allows them to reserve and borrow it whenever they need, for however long they need it.

Now, ZipCar is partnering with Ford in an effort to reach college-age drivers more effectively. Within the next two years, 1,650 models of Ford vehicles will be available for ZipCar users to drive. Ford will also help differ the rental charge and membership fee for college drivers who use their cars.

So why is Ford doing this? As an advertising major, it seems pretty obvious to me: Ford is hoping to build brand loyalty among college drivers with the hope that after graduation, these drivers will want to buy a Ford vehicle.

“What we are really going to be doing is getting some feedback from [college-age ZipCar members] in terms of what they like, what they don’t like, what we can do differently,” said Ford Chairman Bill Ford. “So we’d like them to make a lifelong process of thinking about the Ford Motor Company.”

If you own a car see what is it worth with KBB or NADA.

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Lee Iacocca’s Education Background

Lee Iacocca is the former CEO of Chrysler. He is an Italian American whose parents moved to the USA from Italy. EDUinReview will now take a look at his education background.

Iacocca was born on October 15, 1924 in Allentown, Pennsylvania. His parents owned a restaurant, Yocco’s Hot Dogs, in Pennsylvania’s steel making belt. His full name is Lido Anthony, an unusual name that is rumored to be because he was conceived during his parents’ honeymoon in Venice in Lido. However, Iacocca does not support this rumor.

Iacocca graduated from Allentown High School in 1942. After high school, he attended Lehigh University, where he earned his degree in industrial engineering. In high school, he was a member of the Tau Beta Pi fraternity and the engineering honor society.

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Zimride Offers a New Way to Carpool

zimrideMany college students today are concerned with being economically- and environmentally-friendly. One popular way to live green is to share a car or carpool. This reduces the CO2 emissions in the air, which improves the quality of the air we breathe and also helps protect the ozone.

If you are not concerned about CO2 emissions and protecting the environment, another benefit of carpooling is that you might not have to look as hard for a parking spot. If the number of individual drivers goes down, then there will be fewer drivers trying to find spots to park their cars on campus. I know at my school, finding a parking spot is a huge problem, and we do carpool with the sole purpose of making it easier to find a place to park.

So obviously, carpooling is a great idea. But how can you find someone who is going to the same places you are at the same time?

This is where Zimride comes into the picture.

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