college tour

college tour

Colleges Reaching Students Through Every Social Media Angle

The Team at YourCampus360 are New York City-based experts in higher education marketing technology. The company leads the industry in creating virtual experiences that connect schools with prospective students across all of the most popular platforms: EDU websites, mobile devices, Facebook, YouTube, and more.

Higher education institutions have always been trailblazers of interactivity in marketing. In fact – yes, it’s true – colleges and universities adopted social media (Facebook, Youtube, and Twitter) into their existing marketing plans at an even faster rate than most traditional Fortune 500 and Inc. 500 companies. Marketing to teens, theirs is a perpetually changing landscape. So what’s new on the scene?

It should come as no surprise that these places of learning are filled with great learners, researching, testing and adapting as each new generation’s needs and expectations change. With so many college-bound high school students researching colleges online, from their laptop, their iPad, their smartphone, schools are learning to meet prospective students where they tend to spend most of their time, and integrate this message across platforms. Interactive maps, virtual campus tours, high quality video, and mobile and Facebook applications have become the new hot higher education marketing tools.
But it’s also easy to get too bogged down in the details: whether Android is beating Apple this week; whether teens care about Twitter; which gadgets are giving students online access in a newer, sleeker skin. It’s not that the details are disposable…it’s just that they’re more malleable than you might think.

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The Benefits of College Campus Tours

One of the essentials when deciding on a college is visiting the campus. Visiting a campus can ultimately help you make the decision on whether or not you want to go to a particular college.

One factor that can really be decided upon when visiting a campus is whether or not you want a small, medium, or large school. Try to plan your visit during the school year when there are students on campus, so you can get a true feel for what life is like on a typical day. You can get a feel for the layout of the campus, how far classes are from dorms, and just how crazy the campus can be! A great option for when you narrow your schools down is to do an overnight visit where you can stay with a student and get a feel for the other activities on campus besides just the classes!

I just reTrinity Bell Towercently went on a family vacation and visited Trinity down in San Antonio, Texas, one of the colleges to which I plan on applying. The visit consisted of a campus tour that lasted approximately an hour with a student who stayed for part of the summer to give tours; and then we got to meet with an admissions counselor.

With the counselor, me and another girl on the tour sat down and got to have a very relaxed question and answer session that helped us understand more about Trinity, their application process, and how exactly our school year (particularly focusing on the freshman year) would look. This visit not only sold me on Trinity, but also the fact that I wanted to attend a smaller school because of their personal attention it appeared I would receive.

So if you are having a hard decision deciding on particular colleges, or better yet the size of the college you wish to attend, then pay some campuses a visit! By visiting, can you really begin to decide which schools are right for you!


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