freshmen move-in

freshmen move-in

Companies Target College Students by Using “Campus Evangelists”

American Eagle Outfitters LogoDo you remember moving into the dorms your freshman year? For me, it took about a gazillion trips up and down the elevators in order to get all of my stuff moved in, with only my parents to help. Lucky for Lelia Ismail, her freshman move-in experience at the University of North Carolina was a little bit easier. Why? Ismail had a team of upperclassmen who were all dressed in identical American Eagle Outfitters clothes to help her move in to her dorm room.

Wait a second: isn’t college about finding your own identity and expressing yourself as an individual? Why would these upperclassmen all be wearing the exact same thing? Because they are “campus evangelists” for the popular teen clothing store.

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