red bull

red bull

Companies Target College Students by Using “Campus Evangelists”

American Eagle Outfitters LogoDo you remember moving into the dorms your freshman year? For me, it took about a gazillion trips up and down the elevators in order to get all of my stuff moved in, with only my parents to help. Lucky for Lelia Ismail, her freshman move-in experience at the University of North Carolina was a little bit easier. Why? Ismail had a team of upperclassmen who were all dressed in identical American Eagle Outfitters clothes to help her move in to her dorm room.

Wait a second: isn’t college about finding your own identity and expressing yourself as an individual? Why would these upperclassmen all be wearing the exact same thing? Because they are “campus evangelists” for the popular teen clothing store.

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Alcoholic Energy Drinks Banned at Jersey College

four-lokoNew Jersey’s Ramapo College is banning alcoholic energy drinks after several students were hospitalized. The students had been drinking Four Loko, a beverage that contains caffeine, other energy-boosting ingredients and 12 percent alcohol. Many students see the stimulating drinks as an inexpensive way to get drunk fast and stay up all night.

The ban took effect October 1st, after 23 students were hospitalized within the same week, a portion of whom had been consuming Four Loko. “There’s no redeeming social purpose to be served by having the beverage,” said college president Peter Mercer. Fox News reports that Mercer is also encouraging other New Jersey colleges to follow suit.

The FDA has been investigating whether drinks containing both alcohol (a depressant) and stimulants are safe, particularly when the feelings of intoxication can mask other symptoms. Research conducted at the Wake Forest University School of Medicine found that cocktails containing Red Bull are more dangerous than alcohol alone. Anheuser-Busch has already agreed to reformulate Sparks, a similar alcoholic beverage.

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Researchers Say Red Bull Cocktails are More Dangerous than Alcohol Alone

red bull and vodkaIt’s all the rage of college campuses—Red Bull, or other highly caffeinated energy drinks, mixed with vodka or other alcohol. Personally, this sounds pretty gnarly to me! But according to a recent study by researchers at the Wake Forest University School of Medicine, the problem with this concoction is not what it tastes like. Together, energy drinks combined with alcohol can be more dangerous than drinking alcohol alone—especially if you binge drink the stuff. And apparently, about one quarter of college students in the United States drink this stuff at least occasionally.

For more information on this issue, here’s an article from ABC News explaining why Red Bull is Not the Best Mixer.

So what’s the problem with energy drink cocktails? These drinks can cause two sets of problems. First, combining alcohol and caffeine in large quantities creates a chemical reaction that can cause both minor and serious health problems. Second, the combination can impair your judgment even more so than the consumption of alcohol alone. According to researchers, the hazards of energy drink cocktails include:

  • Respiratory problems, ranging from shortness of breath to more severe problems
  • Rapid heart rate, which can be life threatening if you have a known or unknown heart condition
  • Severe disorientation
  • Misjudging level of drunkenness (since you feel so alert), which can increase the likelihood of DUIs, alcohol poisoning, and risky behavior.

Something to think about, students?





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