ZipCar

ZipCar

ZipCar Partners with Ford to Offer New, Better Cars to Students

We first heard about ZipCar in 2009. ZipCar is a convenient solution for students who don’t have a car on their college campus because it allows them to reserve and borrow it whenever they need, for however long they need it.

Now, ZipCar is partnering with Ford in an effort to reach college-age drivers more effectively. Within the next two years, 1,650 models of Ford vehicles will be available for ZipCar users to drive. Ford will also help differ the rental charge and membership fee for college drivers who use their cars.

So why is Ford doing this? As an advertising major, it seems pretty obvious to me: Ford is hoping to build brand loyalty among college drivers with the hope that after graduation, these drivers will want to buy a Ford vehicle.

“What we are really going to be doing is getting some feedback from [college-age ZipCar members] in terms of what they like, what they don’t like, what we can do differently,” said Ford Chairman Bill Ford. “So we’d like them to make a lifelong process of thinking about the Ford Motor Company.”

If you own a car see what is it worth with KBB or NADA.

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ZipCar: An Easy Car Sharing Program for Students

zipcarI go to a big university where about half of all students have a car. For the other half, they rely on the bus system or their friends to give them a ride.

My roommate did not have a car for one semester, and she really wanted one. Sometimes she would borrow my car or another friend’s car, but she wasn’t insured to drive our cars and she always had to fill up the gas tank after she was done using the car. It was an inconvenience for everyone involved, but there really was not a better solution. That is, until now.

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